![]() ![]() It’s all about game quality, less about timing, all about delivering an overwhelming experience to our players. “At Blizzard, we don’t announce things until we’re ready. That being said, Adham maintained that game quality mattered more than timing when it came to announcing a new release. Despite this, the reaction to Diablo Immortal reflects a community scorned. The real question then is: What about the major sequel that’s meant to follow Diablo 3? Adham said, “That being said, we knew our audience here desperately wants to see and hear about one thing in particular.” That’s why the preemptive blog post before the convention, asking fans not to get their hopes up too high, was posted. We saw a similar response when we announced that we were bringing Diablo to console, and we saw a similar response to the announcement of Hearthstone.” Speaking to Kotaku, Blizzard executive producer and co-founder Allen Adham said the company was expecting backlash, though “not to this degree.” As Adham notes, “We know our audience here is passionately PC- and console-focused. That Blizzard didn’t announce anything else aside from the mobile title also rubbed fans the wrong way. Diablo Immortal – which is an MMO action RPG from NetEase Games that’s heading to iOS and Android – received just that, but leaning far more towards the negative side. Blizzard Entertainment’s long-awaited Diablo announcement at BlizzCon 2018 was expected to garner an overwhelming reaction.
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